Client: Babycup
Project: Logo and packaging
The Babycup brand is designed to appeal to parents and healthcare retailers. The logo evokes baby building blocks balancing the highly visible gender-
balanced colours, that work with the product colours, and clear but playful type. The brand works across a range of environments including packaging
(working in the high street retail environment), online and trade show material. A set of brand guidelines has also been created to help this start-up
business maintain the brand across its communications as it grows.
Copyright Maycreation 2013